Novel protein simply means new protein. Instead of common protein used in conventional pet food, novel protein is any type of protein that is less mainstream.
Not only for dogs but cats too! Holistic means wholesome and comprehensive, meaning it is specially designed to give both cats and dogs a complete and balanced diet.
Freeze-dried pet food is essentially raw ingredients that are put through low temperatures of -40°c and pressure to remove only the moisture.
Grain-free pet food for cats and dogs are very popular among pet lovers and even used as a primary marketing or selling point. However, is it the right option for your furry child?